The essence of this chapter is to emphasize (which I can't do enough) just how important your HEADLINE is. Make no mistake about this, people won't stop their busy lives to read your copy unless you give them a good reason to do so. If you're going to make a single change to boost your response rate the most, focus on your headline (you do have one, don't you?).
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[Source: Writing and Speaking: Copywriting Articles from EzineArticles.com - Posted by FreeAutoBlogger]
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